1. Scheduling & Budget Planning
  2. Goal Setting
  3. Standard Process/approach
  • Best Keywords Selection/List
  • Negative Keyword Analysis and Removal

4.Conversation Strategy.

5.Campaign Setup

6.Campaign Management

Configure campaign parameters – We will configure

  • Campaign name
  • Campaign budget limits
  • Client general and billing information
  • Keyword bids and preferred placement on the page for each ad
  • Geo-targeting for each ad in alignment with the geographical range of the client base for Book Publishers Network
  • Ad placement in the Google Content Network and Search Network
  • Time of day and days of the week keyword ads will be scheduled trun
  • Ad rotation


Create ads and ad groups – Configure all the elements of each ad group in the campaign, including


  • Keyword combinations in the ad group
  • Keyword ad headlines
  • Keyword ad copy
  • Keyword landing pages Website Development Proposal
  • Ads will be tailored for every relevant keyword grouping ensure maximum effectiveness and multiple keyword ads will be created for each keyword grouping and then tested in rotation to determine which type of copy draws the best response.



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