AdOps & Programmatic Advertising (Advanced)
Platforms: Google Ad Manager, CM360, DV360, Yahoo DSP, MediaMath
You will learn:
- How the digital advertising ecosystem works (Ad server, DSP, SSP, RTB).
- AdOps workflows: trafficking, QA, optimization, reporting.
- How agencies run global programmatic campaigns for brands and publishers.
Syllabus:
- Foundations: AdOps role, programmatic ecosystem, auctions, pacing & delivery.
- Google Ad Manager (GAM): orders, line items, creatives, targeting, troubleshooting, reports.
- Campaign Manager 360 (CM360): floodlights, tracking links, placements, attribution.
- DV360: IO & line item setup, audiences, inventory, brand safety, optimization, reporting.
- Yahoo DSP & MediaMath: bid strategies, SPo, native/display/video buying.