{"id":3789,"date":"2021-10-04T08:32:51","date_gmt":"2021-10-04T08:32:51","guid":{"rendered":"https:\/\/logician.in\/digitalskills\/?post_type=courses&#038;p=3789"},"modified":"2024-03-19T12:14:36","modified_gmt":"2024-03-19T12:14:36","slug":"seo-split-testing","status":"publish","type":"courses","link":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/","title":{"rendered":"SEO Split Testing"},"content":{"rendered":"<p>Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said.<\/p>\n<p>Google is making a big push toward a more AI-driven service.\u00a0That\u2019s why using AB tests to identify precisely what works and what doesn\u2019t is such an important move.<\/p>\n<p>Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process.<\/p>\n<p>In fact, what split testing really amounts to, is helping your site to \u2018evolve\u2019 to become the most optimized version of itself.<\/p>\n<p><strong>Topics covered:<\/strong><\/p>\n<ul>\n<li>What is Split Testing?<\/li>\n<li>Why We Need Split Testing Now More Than Ever \u2013 The Powerful Benefits of This Strategy<\/li>\n<li>Why Split Testing Works and When it Doesn\u2019t \u2013 Understanding Statistical Significance<\/li>\n<li>Using Split Testing for SEO Success \u2013 The Practical Guide<\/li>\n<li>The Technical Bit: Using Redirects<\/li>\n<li>Tools and Best Practices<\/li>\n<li>What to Test?<\/li>\n<li>Advanced Strategies<\/li>\n<li>SEO &#8211; What We Know and What Split Testing Has Shown Us<\/li>\n<li>Related Strategies and Conclusion<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said. Google is making a big push toward a more AI-driven service.\u00a0That\u2019s why using AB tests to identify precisely what works and what doesn\u2019t is such an important move. Split testing essentially means taking a rigorous and somewhat [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":3788,"template":"","course-category":[24,26],"course-tag":[67,63,68],"class_list":["post-3789","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-business-and-making-money","course-category-web-and-development","course-tag-seo","course-tag-video-course","course-tag-web-development","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-very-big","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Split Testing<\/title>\n<meta name=\"description\" content=\"This SEO Split Testing video course will teach you what is split testing really amounts to and how is helping your site to \u2018evolve\u2019 to become the most optimized version of itself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Split Testing\" \/>\n<meta property=\"og:description\" content=\"This SEO Split Testing video course will teach you what is split testing really amounts to and how is helping your site to \u2018evolve\u2019 to become the most optimized version of itself.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"Logician Digital Skills\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T12:14:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/logician.in\/digitalskills\/wp-content\/uploads\/2021\/10\/SEO-Split-Testing_640x391.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"694\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/seo-split-testing\\\/\",\"url\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/seo-split-testing\\\/\",\"name\":\"SEO Split Testing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/seo-split-testing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/seo-split-testing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/SEO-Split-Testing_640x391.jpg\",\"datePublished\":\"2021-10-04T08:32:51+00:00\",\"dateModified\":\"2024-03-19T12:14:36+00:00\",\"description\":\"This SEO Split Testing video course will teach you what is split testing really amounts to and how is helping your site to \u2018evolve\u2019 to become the most optimized version of itself.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/seo-split-testing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/seo-split-testing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/seo-split-testing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/SEO-Split-Testing_640x391.jpg\",\"contentUrl\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/SEO-Split-Testing_640x391.jpg\",\"width\":694,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/seo-split-testing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Courses\",\"item\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Split Testing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/#website\",\"url\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/\",\"name\":\"Logician Digital Skills\",\"description\":\"An Amazing e-Learning Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/#organization\",\"name\":\"AcadeGenius\",\"url\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/cropped-YourLogo-AcadeGenius.png\",\"contentUrl\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/cropped-YourLogo-AcadeGenius.png\",\"width\":500,\"height\":138,\"caption\":\"AcadeGenius\"},\"image\":{\"@id\":\"https:\\\/\\\/logician.in\\\/digitalskills\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Split Testing","description":"This SEO Split Testing video course will teach you what is split testing really amounts to and how is helping your site to \u2018evolve\u2019 to become the most optimized version of itself.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/","og_locale":"en_US","og_type":"article","og_title":"SEO Split Testing","og_description":"This SEO Split Testing video course will teach you what is split testing really amounts to and how is helping your site to \u2018evolve\u2019 to become the most optimized version of itself.","og_url":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/","og_site_name":"Logician Digital Skills","article_modified_time":"2024-03-19T12:14:36+00:00","og_image":[{"width":694,"height":440,"url":"https:\/\/logician.in\/digitalskills\/wp-content\/uploads\/2021\/10\/SEO-Split-Testing_640x391.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/","url":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/","name":"SEO Split Testing","isPartOf":{"@id":"https:\/\/logician.in\/digitalskills\/#website"},"primaryImageOfPage":{"@id":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/#primaryimage"},"image":{"@id":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/#primaryimage"},"thumbnailUrl":"https:\/\/logician.in\/digitalskills\/wp-content\/uploads\/2021\/10\/SEO-Split-Testing_640x391.jpg","datePublished":"2021-10-04T08:32:51+00:00","dateModified":"2024-03-19T12:14:36+00:00","description":"This SEO Split Testing video course will teach you what is split testing really amounts to and how is helping your site to \u2018evolve\u2019 to become the most optimized version of itself.","breadcrumb":{"@id":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/#primaryimage","url":"https:\/\/logician.in\/digitalskills\/wp-content\/uploads\/2021\/10\/SEO-Split-Testing_640x391.jpg","contentUrl":"https:\/\/logician.in\/digitalskills\/wp-content\/uploads\/2021\/10\/SEO-Split-Testing_640x391.jpg","width":694,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/logician.in\/digitalskills\/courses\/seo-split-testing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/logician.in\/digitalskills\/"},{"@type":"ListItem","position":2,"name":"Courses","item":"https:\/\/logician.in\/digitalskills\/courses\/"},{"@type":"ListItem","position":3,"name":"SEO Split Testing"}]},{"@type":"WebSite","@id":"https:\/\/logician.in\/digitalskills\/#website","url":"https:\/\/logician.in\/digitalskills\/","name":"Logician Digital Skills","description":"An Amazing e-Learning Platform","publisher":{"@id":"https:\/\/logician.in\/digitalskills\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/logician.in\/digitalskills\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/logician.in\/digitalskills\/#organization","name":"AcadeGenius","url":"https:\/\/logician.in\/digitalskills\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/logician.in\/digitalskills\/#\/schema\/logo\/image\/","url":"https:\/\/logician.in\/digitalskills\/wp-content\/uploads\/2021\/12\/cropped-YourLogo-AcadeGenius.png","contentUrl":"https:\/\/logician.in\/digitalskills\/wp-content\/uploads\/2021\/12\/cropped-YourLogo-AcadeGenius.png","width":500,"height":138,"caption":"AcadeGenius"},"image":{"@id":"https:\/\/logician.in\/digitalskills\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/logician.in\/digitalskills\/wp-json\/wp\/v2\/courses\/3789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logician.in\/digitalskills\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/logician.in\/digitalskills\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/logician.in\/digitalskills\/wp-json\/wp\/v2\/users\/63"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logician.in\/digitalskills\/wp-json\/wp\/v2\/media\/3788"}],"wp:attachment":[{"href":"https:\/\/logician.in\/digitalskills\/wp-json\/wp\/v2\/media?parent=3789"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/logician.in\/digitalskills\/wp-json\/wp\/v2\/course-category?post=3789"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/logician.in\/digitalskills\/wp-json\/wp\/v2\/course-tag?post=3789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}